In 2025, comprehensive monitoring of product placements across film and television revealed a significant increase in brand integration, highlighting the growing importance of entertainment media as a marketing channel.
A total of 35,475 product placements were identified across U.S. and U.K. productions, spanning scripted series, reality programming, and additional entertainment formats.
Key Takeaways
- Product placement activity reached a new high in 2025, with total placements increasing significantly compared to 2024, reflecting broader brand investment in entertainment-driven marketing.
- Technology brands continued to lead brand visibility, with Meta, Apple, and Google dominating verbal mentions and maintaining strong cross-media presence.
- Verbal brand integration expanded meaningfully, driven by full-year tracking in 2025 and a growing reliance on dialogue-based references within scripted and unscripted content.
- Alcoholic beverages remained the most visually featured category, reinforcing their long-standing dominance in on-screen product placement strategies.
- Food and beverage categories demonstrated sustained growth, with both packaged food and non-alcoholic drinks increasing their share of visual appearances.
- Consumer technology products gained increased on-screen prominence, particularly laptops, smartphones, tablets, and display hardware, reflecting their integral role in modern storytelling.
- Automotive brands maintained strong and consistent visibility, confirming vehicles as a reliable and recurring category for product placement.
- Fashion and footwear brands continued to perform strongly, with clothing and shoes ranking among the most frequently featured lifestyle categories.
- Product placement diversified across a wider range of categories, including home appliances, kitchen products, and accessories, indicating broader industry participation.
- Overall brand integration evolved toward deeper narrative inclusion, combining visual exposure with verbal references to enhance authenticity and audience engagement.
Yearly Placement Breakdown
- Total Product Placements: 35,475
- Visual Appearances: 29,712 placements
- Verbal Mentions: 5,763 placements
Visual placements continued to account for the majority of brand exposure; however, verbal mentions represented a meaningful share, highlighting the expanding role of dialogue-driven brand integration.
Breakdown by Medium
Product placements in 2025 were distributed across a diverse range of media formats, with scripted television maintaining its position as the primary platform for brand visibility.
- Scripted TV Shows (U.S.): 23,785 placements
- Movies (U.S.): 5,476 placements
- TV Shows (U.K.): 1,243 placements
- Reality Television: 4,173 placements
- Other Formats: 798 placements
Other formats include documentaries, foreign television series, international films, and miscellaneous productions not classified within the primary categories above.
Leading Brands by Verbal Mentions
This section highlights the brands most frequently referenced verbally across all monitored media in 2025.
| Brand | Parent Organization | Product Placement Count |
|---|---|---|
| Meta (Instagram, Facebook, WhatsApp) | Meta Platforms, Inc. | 337 |
| Apple | Apple Inc. | 255 |
| Alphabet Inc. | 225 | |
| Uber | Uber Technologies, Inc. | 183 |
| TikTok | ByteDance Ltd. | 143 |
| YouTube | Alphabet Inc. | 92 |
| Zoom | Zoom Video Communications, Inc. | 83 |
| Tinder | Match Group, Inc. | 56 |
| Amazon | Amazon.com, Inc. | 52 |
| McDonald’s | McDonald’s Corporation | 49 |
| Gucci | Kering | 47 |
| Reddit, Inc. | 46 | |
| Chevrolet | General Motors | 40 |
| Venmo | PayPal Holdings, Inc. | 38 |
| Netflix | Netflix, Inc. | 37 |
| OnlyFans | Fenix International Ltd. | 35 |
Top Brand Categories by Verbal Mentions
This section outlines the product and service categories most frequently mentioned verbally in 2025.
| Brand Category | Example Parent Organizations | Product Placement Count |
|---|---|---|
| Online Services and Web | Technology platforms, search engines, digital ecosystems | 545 |
| Social Networks | Social media companies, content-sharing platforms | 532 |
| Retailers and Online Marketplaces | E-commerce companies, retail chains, consumer marketplaces | 416 |
| Food | Packaged food manufacturers, consumer food brands | 406 |
| Cars | Automotive manufacturers, vehicle brands | 356 |
| Restaurants | Quick-service chains, casual and full-service dining brands | 343 |
| Drinks & Non-Alcoholic Beverages | Beverage producers, bottled water and soft drink companies | 223 |
| Transportation Services | Ride-hailing platforms, mobility and delivery services | 212 |
| Alcoholic Drinks | Beer, wine, and spirits producers | 163 |
| Financial Services | Payment platforms, banks, fintech companies | 126 |
| Applications & Software | Software developers, productivity and communication tools | 122 |
| Health Care | Health service providers, pharmaceutical and wellness brands | 111 |
| Online Dating Services | Dating platforms, matchmaking applications | 101 |
Top Brands by Visual Appearances
The following brands achieved the highest number of visual product placements in 2025.
| Brand | Parent Organization | Product Placement Count |
|---|---|---|
| Apple | Apple Inc. | 3,024 |
| Microsoft | Microsoft Corporation | 1,671 |
| Dell | Dell Technologies | 732 |
| Nike | Nike, Inc. | 678 |
| Coca-Cola | The Coca-Cola Company | 631 |
| Jameson | Pernod Ricard | 481 |
| Grey Goose | Bacardi Limited | 371 |
| Alphabet Inc. | 361 | |
| Cadillac | General Motors | 352 |
| Don Julio | Diageo | 328 |
| Adidas | Adidas AG | 326 |
| Malibu Rum | Pernod Ricard | 319 |
| Beefeater | Pernod Ricard | 297 |
| Levi’s | Levi Strauss & Co. | 297 |
| GMC | General Motors | 295 |
| Jack Daniel’s | Brown-Forman | 295 |
| Budweiser | Anheuser-Busch InBev | 290 |
| Lay’s | Frito-Lay (PepsiCo) | 275 |
| Johnnie Walker | Diageo | 274 |
| Bacardi | Bacardi Limited | 267 |
| Absolut Vodka | Pernod Ricard | 263 |
| Bulleit | Diageo | 258 |
| Cuisinart | Conair Corporation | 253 |
| Hewlett-Packard (HP) | HP Inc. | 245 |
| Hendrick’s Gin | William Grant & Sons | 244 |
Top Categories by Visual Appearances
This section outlines the product categories most frequently featured through visual placements in 2025.
| Category | Example Parent Organizations | Product Placement Count |
|---|---|---|
| Alcoholic Drinks | Beer, wine, and spirits producers | 4,452 |
| Drinks & Non-Alcoholic Beverages | Beverage manufacturers, bottled water, energy drink brands | 3,465 |
| Food | Packaged food brands, snack manufacturers, grocery producers | 3,218 |
| Laptops & Portable Computers | Consumer electronics and computer manufacturers | 2,203 |
| Cars | Automotive manufacturers and vehicle brands | 2,165 |
| Clothing | Apparel brands, fashion houses, and lifestyle retailers | 1,526 |
| Shoes | Footwear brands and athletic shoe manufacturers | 1,454 |
| Smartphones | Mobile device manufacturers and technology companies | 1,035 |
| Applications & Software | Software developers, mobile app companies, digital platforms | 936 |
| Monitors | Display technology and electronics manufacturers | 920 |
| Tablets | Consumer electronics and mobile device brands | 915 |
| Bags and Luggage | Travel goods brands, backpack and luggage manufacturers | 866 |
| Coffee Makers and Espresso Machines | Small appliance manufacturers and coffee equipment brands | 579 |
| Kitchen Products | Cookware, utensils, and home kitchen brands | 551 |
| Computers | Desktop computer and hardware manufacturers | 494 |
| Health Care | Health services, medical products, and wellness brands | 492 |
| Audio Equipment & Electronics | Headphones, speakers, and audio technology companies | 439 |
| Wrist Watches | Watchmakers and luxury timepiece brands | 431 |
| Televisions (TVs) | TV manufacturers and consumer electronics companies | 359 |
| Household Appliances | Home appliance and consumer goods manufacturers | 340 |
2024 vs. 2025: Key Comparisons on Leading Brands and Product Categories
Overall Brand Visibility Increased Significantly in 2025
Total product placements rose from 21,430 in 2024 to 35,475 in 2025, indicating a substantial expansion in brand integration across entertainment media.
Apple Maintained Leadership Across Both Years
Apple ranked among the top brands in 2024 with 1,774 total placements and remained a dominant brand in 2025, leading verbal mentions with 255 references, reinforcing its consistent cross-format visibility.
Technology Brands Continued to Dominate Verbal Mentions
In 2024, verbal mentions (tracked beginning mid-year) were led by Meta, Apple, and Google. In 2025, these same brands expanded their lead, with Meta (337), Apple (255), and Google (225) ranking as the top three verbal-mention brands.
Growth in Verbal Mentions Reflects Structural Change, Not Just Volume
Verbal mentions increased from 2,032 in 2024 (partial-year tracking) to 5,763 in 2025, suggesting both full-year tracking and a broader narrative reliance on dialogue-based brand references.
Alcoholic Beverages Remained the Leading Product Category
Alcoholic drinks ranked as the top category in 2024 with 3,100 placements and expanded further in 2025 to 4,452 visual appearances, strengthening their position as the most visually integrated category.
Food and Beverage Categories Continued Strong Growth
In 2024, Food (2,552) and Non-Alcoholic Beverages (2,422) ranked among the top categories. In 2025, Food placements increased to 3,218, while Drinks & Non-Alcoholic Beverages rose to 3,465, showing sustained category growth.
Technology Hardware Categories Expanded in 2025
While smartphones and computers were already prominent in 2024, 2025 saw substantial visual growth in Laptops & Portable Computers (2,203), Smartphones (1,035), Monitors (920), and Tablets (915), signaling increased on-screen reliance on consumer technology.
Automotive Category Remained Consistently Strong
Automobiles were a top category in 2024 (1,223 placements) and expanded notably in 2025, with Cars reaching 2,165 visual placements, confirming continued automotive brand integration.
Fashion and Accessories Maintained High Visibility
Clothing and footwear ranked prominently in 2024 and continued to perform strongly in 2025, with Clothing (1,526) and Shoes (1,454) remaining among the most visually featured categories.
Brand Integration Became More Category-Diversified in 2025
Compared to 2024, 2025 showed increased visibility across secondary categories such as Bags and Luggage, Wrist Watches, Household Appliances, and Kitchen Products, indicating broader category participation beyond core food, beverage, and technology sectors.
Discover Our Brand Monitoring Services
This report highlights only a portion of the brand activity we track across movies, television series, and digital media. BrandTrack.Pro helps companies monitor how their own brands—and competing brands—are visually featured and verbally mentioned across entertainment platforms.
Our brand monitoring services provide ongoing insights into product placements, brand visibility trends, and competitive exposure. Whether you are evaluating campaign performance or tracking competitor presence, we deliver clear, data-driven intelligence to support informed marketing decisions.
While this report offers broad coverage, some placements or references may not be fully captured. For deeper insights, custom analysis, or competitor tracking solutions, we invite you to contact our team and learn how BrandTrack.Pro can support your brand and competitive monitoring strategy.