In September 2024, a total of 2,294 product placements, both visual and verbal, were identified across various TV series and films, according to BrandTrack.Pro. Of these, 2032 were visual placements, while 262 were verbal mentions.
Below is a breakdown of the top categories, brands, and product placements observed.
Top 5 Product Categories
Product placements spanned a wide range of categories, but five stood out due to the volume of their appearances. These categories reflect popular consumer goods and products that regularly appear in mainstream TV shows and movies.
- Alcoholic Drinks – 371 placements
- Food & Grocery – 261 placements
- Clothing & Outfits – 146 placements
- Cars – 138 placements
- Laptops & Portable Computers – 126 placements
Top 5 Brands
Certain brands managed to secure higher visibility through frequent appearances across media. Apple led the way, followed by other major names across different industries.
- Apple – 198 placements
- Microsoft – 95 placements
- Nike – 60 placements
- Coca-Cola – 59 placements
- Dell – 39 placements
Breakdown of Alcoholic Drinks Product Placements in September 2024
Alcoholic drinks were one of the most frequently placed product categories, with different types of beverages making appearances across shows and films. Below is the distribution of placements within the category.
- Beer: 138 placements
- Whiskey: 101 placements
- Wine: 57 placements
- Vodka: 54 placements
- Tequila: 42 placements
Top Alcoholic Brands by Product Placements in September 2024
Among alcoholic beverages, certain brands stood out for their prominence. Jameson, Budweiser, and Johnnie Walker were some of the most featured.
- Jameson (Pernod Ricard) – 28 placements
- Budweiser (AB InBev) – 26 placements
- Johnnie Walker (Diageo) – 19 placements
- Tito’s Vodka (Fifth Generation Inc.) – 15 placements
- Bud Light (Anheuser-Busch / AB InBev) – 15 placements
Top TV Shows with Alcohol Placements
Some TV series consistently featured alcohol placements, with reality TV and drama series dominating the top spots.
- Below Deck Mediterranean – 44 placements
- Three Women – 36 placements
- Tulsa King – 28 placements
- Power Book II: Ghost – 27 placements
- The Perfect Couple – 20 placements
Top Food Brands
Food and grocery brands also appeared frequently across media, with Lay’s leading the category, followed closely by other well-known brands.
- Lay’s – 28 placements
- General Mills and Kellogg’s – 23 placements each
- Doritos – 21 placements
- Cheetos and Nabisco – 18 placements each
- Chosen Foods – 17 placements
Top Clothing Brands
Clothing brands maintained a strong presence in TV shows and films, with Nike taking the lead in this category.
- Nike – 20 placements
- Ralph Lauren – 16 placements
- Adidas and Amiri – 7 placements each
- Carhartt, Champion, and Sergio Tacchini – 6 placements each
- The North Face – 4 placements
Top Clothing Categories
Alongside specific brands, different types of clothing were frequently featured in media. Jackets, sportswear, and casual attire topped the list of clothing categories that appeared across shows and films.
- Jackets – 43 placements
- Activewear & Sportswear – 24 placements
- T-Shirts – 20 placements
- Shirts – 20 placements
- Hoodies and Pants – 12 placements each
Top Car Brands
Automotive brands also made frequent appearances, particularly in action-packed or luxury-focused settings. Cadillac topped the list of car brands.
- Cadillac – 20 placements
- Chevrolet and Mercedes-Benz – 16 placements each
- Lexus – 8 placements
- Land Rover – 7 placements
- Lincoln – 5 placements
Top Laptop Brands
Technology products, especially laptops, remained essential to many media storylines. Apple and Microsoft secured the majority of placements in this category.
- Apple MacBook – 64 placements
- Microsoft Surface – 40 placements
- Dell – 8 placements
- Hewlett-Packard (HP) – 6 placements
- Lenovo – 3 placements