What Sneakers Do They Wear in Ted Lasso?

Ted Lasso isn’t just a hit for its heartwarming storytelling and witty one-liners — it’s also full of smart product placement, especially when it comes to sneakers. From Nike and New Balance to Umbro and Puma, the series features a wide range of footwear brands worn by key characters like Ted, Coach Beard, Roy Kent, and others.

Product placement in Ted Lasso goes beyond background props — it’s part of the characters’ daily style. Jason Sudeikis, who plays Ted, is regularly seen in Nike Air Jordan 1s and Cortez models. Coach Beard frequently wears New Balance sneakers, blending function and character personality. Even Pep Guardiola makes a cameo in Puma shoes, adding real-life football cred to the mix.

Nike remains a dominant presence in the show, reflecting its real-world market position — in 2023, Nike remained the top global footwear brand, generating over $51 billion in revenue according to Statista. New Balance, known for blending performance and retro style, also makes consistent appearances, often paired with casual outfits that match the laid-back tone of the series.

These examples of sneaker product placement help ground the show in modern sportswear culture, making the characters feel more relatable and visually current. Below is a full list of sneaker product placements from the series, with episodes and visuals showing just how often these brands take center stage.

Sneakers Featured in Ted Lasso

Nike and New Balance sneakers and sportswear on display (S03E12)

Nike Sportswear, New Balance and Nike Sneakers in Ted Lasso S03E12 “So Long, Farewell” (2023)

Jason Sudeikis wears Nike sneakers (S03E12)

Nike Men's Sneakers of Jason Sudeikis in Ted Lasso S03E12 “So Long, Farewell” (2023)

Nike clothes and shoes shown throughout (S03E12)

Nike Clothes and Shoes in Ted Lasso S03E12 “So Long, Farewell” (2023)

Coach Beard seen with New Balance shoes, MacBook, and smartwatch (S03E12)

New Balance Sneakers, Apple MacBook and Smartwatch of Brendan Hunt as Coach Willis Beard in Ted Lasso S03E12 “So Long, Farewell” (2023)

Coach Beard in classic New Balance shoes (S03E12)

New Balance Men's Shoes of Brendan Hunt as Coach Willis Beard in Ted Lasso S03E12 “So Long, Farewell” (2023)

Pep Guardiola steps in with Puma sneakers (S03E11)

Puma Men's Sneakers Worn by Pep Guardiola in Ted Lasso S03E11 “Mom City” (2023)

Nike sneakers and footwear seen across scenes (S03E11)

Nike Sneakers and Shoes in Ted Lasso S03E11 “Mom City” (2023)

Jason Sudeikis sports a Nike puffer jacket and Cortez sneakers (S03E11)

Nike Puffer Jacket and Cortez Sneakers Worn by Jason Sudeikis in Ted Lasso S03E11 “Mom City” (2023)

Brands like Nike, New Balance, Nissan, Etihad, and Puma appear (S03E11)

Nike and New Balance Shoes, Nissan, Etihad Airways, Puma in Ted Lasso S03E11 “Mom City” (2023)

Jason Sudeikis in Nike AJ 1 sneakers (S03E11)

Nike AJ 1 Sneakers Worn by Jason Sudeikis in Ted Lasso S03E11 “Mom City” (2023)

Nike and New Balance styles worn by cast (S03E10)

Nike Sportswear, New Balance and Nike Shoes in Ted Lasso S03E10 “International Break” (2023)

Roy Kent (Brett Goldstein) in black Nike sneakers (S03E10)

Nike Black Sneakers of Brett Goldstein as Roy Kent in Ted Lasso S03E10 “International Break” (2023)

Jason Sudeikis rocks AJ 1s with a sweater (S03E10)

Nike AJ 1 Shoes and Sweater Worn by Jason Sudeikis in Ted Lasso S03E10 “International Break” (2023)

Jason Sudeikis wears Nike Air Huarache sneakers (S03E10)

Nike Air Hurache Sneakers Worn by Jason Sudeikis in Ted Lasso S03E10 “International Break” (2023)

Umbro sneakers spotted (S03E09)

Umbro Men's Sneakers in Ted Lasso S03E09 “La Locker Room Aux Folles” (2023)

Coach Beard in a Nike tracksuit and New Balance sneakers (S03E09)

Nike Tracksuit and New Balance Sneakers Worn by Brendan Hunt in Ted Lasso S03E09 “La Locker Room Aux Folles” (2023)

Jason Sudeikis in Nike Cortez sneakers and sweater (S03E09)

Nike Cortez Shoes and Sweater Worn by Jason Sudeikis in Ted Lasso S03E09 “La Locker Room Aux Folles” (2023)

Cast members wear Nike sneakers (S03E09)

Nike Men's Sneakers in Ted Lasso S03E09 “La Locker Room Aux Folles” (2023)

Umbro sneakers featured (S03E08)

Umbro Sneakers in Ted Lasso S03E08 “We'll Never Have Paris” (2023)

Clean Nike shoes make an appearance (S03E08)

Nike Men's Shoes in Ted Lasso S03E08 “We'll Never Have Paris” (2023)

Coach Beard with New Balance sneakers, MacBook, and iPhone (S03E08)

New Balance Sneakers of Brendan Hunt as Coach Beard, Apple MacBook and iPhone in Ted Lasso S03E08 “We'll Never Have Paris” (2023)

Nate (Nick Mohammed) wears Umbro sneakers (S03E07)

Umbro Men's Sneakers Worn by Nick Mohammed as Nathan ‘Nate' Shelley in Ted Lasso S03E07 “Boxes” (2023)

Coach Beard in Nike tracksuit, New Balance sneakers, and an Igloo cooler (S03E07)

Nike Tracksuit and New Balance Sneakers of Brendan Hunt as Coach Beard and Igloo Cooler in Ted Lasso S03E07 “Boxes” (2023)

More Nike sneakers seen on screen (S03E07)

Nike Men's Sneakers in Ted Lasso S03E07 “Boxes” (2023)

Sam Obisanya (Toheeb Jimoh) steps out in Nike shoes (S03E07)

Nike Men's Shoes Worn by Toheeb Jimoh as Sam Obisanya in Ted Lasso S03E07 “Boxes” (2023)

Nike sneakers worn by cast (S03E06)

Nike Men's Sneakers in Ted Lasso S03E06 “Sunflowers” (2023)

Jason Sudeikis in Air Jordan 1 sneakers (S03E06)

Nike Air Jordan 1 Sneakers Worn by Jason Sudeikis in Ted Lasso S03E06 “Sunflowers” (2023)

Nike sneakers return for another episode (S03E05)

Nike Men's Sneakers in Ted Lasso S03E05 “Signs” (2023)

Jason Sudeikis, Brendan Hunt, and Brett Goldstein in Nike and New Balance (S03E05)

Nike Air Zoom Sneakers of Jason Sudeikis, New Balance Shoes of Brendan Hunt as Coach Beard, Nike Black Sneakers and Clothes of Brett Goldstein as Roy Kent in Ted Lasso S03E05 “Signs” (2023)

Roy Kent (Brett Goldstein) in Nike tracksuit and sneakers (S03E04)

Nike Tracksuit and Sneakers Worn by Brett Goldstein as Roy Kent in Ted Lasso S03E04 “Big Week” (2023)

Jason Sudeikis in Nike sneakers (S03E04)

Nike Sneakers Worn by Jason Sudeikis in Ted Lasso S03E04 “Big Week” (2023)

Cast rocks Nike sneakers (S03E04)

Nike Men's Sneakers Worn by Actors in Ted Lasso S03E04 “Big Week” (2023)

Coach Beard in New Balance sneakers (S03E04)

New Balance Sneakers Worn by Brendan Hunt as Coach Beard in Ted Lasso S03E04 “Big Week” (2023)

Zava (Maximilian Osinski) wears a Calvin Klein tee and Asics sneakers (S03E04)

Calvin Klein T-Shirt and Asics Sneakers Worn by by Maximilian Osinski as Zava in Ted Lasso S03E04 “Big Week” (2023)

Nike sneakers featured (S03E03)

Nike Sneakers in Ted Lasso S03E03 “4-5-1” (2023)

Cast wears Nike sneakers and Brendan Hunt in New Balance (S03E03)

Nike Men's Sneakers Worn by Actors and New Balance Shoes of Brendan Hunt in Ted Lasso S03E03 “4-5-1” (2023)

Coach Beard in New Balance sneakers, Sudeikis and Goldstein in Nike tops (S03E03)

New Balance Sneakers of Brendan Hunt as Coach Beard and Nike Tops Worn by Jason Sudeikis & Brett Goldstein in Ted Lasso S03E03 “4-5-1” (2023)

Zava (Maximilian Osinski) in bright yellow Asics sneakers (S03E03)

Asics Yellow Sneakers Worn by Maximilian Osinski as Zava in Ted Lasso S03E03 “4-5-1” (2023)

Cast members in Nike sneakers (S03E02)

Nike Men's Sneakers Worn by Cast Members in Ted Lasso S03E02 “(I Don't Want to Go to) Chelsea” (2023)

Roy Kent (Brett Goldstein) in Nike Air Max Alpha 4 sneakers (S03E02)

Nike Air Max Alpha 4 Sneakers Worn by Brett Goldstein as Roy Kent in Ted Lasso S03E02 “(I Don't Want to Go to) Chelsea” (2023)

Actors step out in Nike sneakers (S03E01)

Nike Men's Sneakers Worn by Actors in Ted Lasso S03E01 “Smells Like Mean Spirit” (2023)

Jason Sudeikis in Nike AJ 1 Low ‘Mocha’ sneakers (S03E01)

Nike Air Jordan 1 Low ‘Mocha' Sneakers Worn by Jason Sudeikis in Ted Lasso S03E01 “Smells Like Mean Spirit” (2023)

Coach Beard with New Balance 515s and a MacBook (S03E01)

New Balance 515 Sneakers and Apple MacBook Laptop of Brendan Hunt as Coach Beard in Ted Lasso S03E01 “Smells Like Mean Spirit” (2023)

Nate (Nick Mohammed) wears Umbro tracksuit and sneakers (S03E01)

Umbro Pro Training Tracksuit and Sneakers Worn by Nick Mohammed as Nathan Shelley in Ted Lasso S03E01 “Smells Like Mean Spirit” (2023)

Jason Sudeikis in Nike Delta Breathe sneakers (S02E12)

Nike Jordan Delta Breathe Sneakers Worn by Jason Sudeikis in Ted Lasso S02E12 “Inverting the Pyramid of Success” (2021)

Jason Sudeikis laces up AJ 1 University Blue sneakers (S02E12)

Nike AJ 1 High University Blue Sneakers of Jason Sudeikis in Ted Lasso S02E12 “Inverting the Pyramid of Success” (2021)

Coach Beard in New Balance sneakers (S02E12)

New Balance Sneakers of Brendan Hunt as Coach Beard in Ted Lasso S02E12 “Inverting the Pyramid of Success” (2021)

Brendan Hunt wears NB sneakers as Coach Beard (S02E11)

NB Men's Shoes of Brendan Hunt as Coach Beard in Ted Lasso S02E11 “Midnight Train to Royston” (2021)

Coach Beard in New Balance shoes (S02E10)

New Balance Shoes Worn by Brendan Hunt as Coach Beard in Ted Lasso S02E10 “No Weddings and a Funeral” (2021)

Brendan Hunt wears New Balance 515 sneakers (S02E09)

New Balance 515 Sneakers of Brendan Hunt as Coach Beard in Ted Lasso S02E09 “Beard After Hours” (2021)

Dani Rojas (Cristo Fernández) in Nike shoes (S02E08)

Nike Shoes of Cristo Fernández as Dani Rojas in Ted Lasso S02E08 “Man City” (2021)

Jason Sudeikis rocks Nike AJ sneakers (S02E08)

Nike AJ Sneakers Worn by Jason Sudeikis in Ted Lasso S02E08 “Man City” (2021)

Sam Obisanya (Toheeb Jimoh) wears AJ 13 ‘Lucky Green’ sneakers (S02E08)

Nike AJ 13 ‘Lucky Green' Sneakers of Toheeb Jimoh as Sam Obisanya in Ted Lasso S02E08 “Man City” (2021)

Coach Beard steps out in New Balance shoes (S02E08)

New Balance Men's Sneakers Worn by Actor Brendan Hunt as Coach Beard in Ted Lasso S02E08 “Man City” (2021)

Jason Sudeikis in Nike sneakers (S02E07)

Nike Men's Shoes Worn by Jason Sudeikis in Ted Lasso S02E07 “Headspace” (2021)

Sudeikis wears Air Jordan 1s (S02E07)

Nike AJ 1 Sneakers of Actor Jason Sudeikis in Ted Lasso S02E07 “Headspace” (2021)

Jason Sudeikis in AJ 1 Low Light Smoke Grey sneakers (S02E06)

Nike AJ 1 Low Light Smoke Grey Sneakers of Jason Sudeikis in Ted Lasso S02E06 “The Signal” (2021)

Coach Beard wears blue New Balance shoes (S02E06)

New Balance Blue Shoes Worn by Brendan Hunt as Coach Beard in Ted Lasso S02E06 “The Signal” (2021)

Jason Sudeikis in AJ 5 sneakers (S02E05)

Nike AJ 5 Sneakers of Jason Sudeikis in Ted Lasso S02E05 “Rainbow” (2021)

Coach Beard in New Balance 373 sneakers (S02E05)

New Balance 373 Sneakers Worn by Brendan Hunt as Coach Beard in Ted Lasso S02E05 “Rainbow” (2021)

Jason Sudeikis steps out in Air Jordan 1s (S02E04)

Nike Air Jordan 1 Sneakers Worn by Jason Sudeikis in Ted Lasso S02E04 “Carol of the Bells” (2021)

New Balance shoes make another appearance (S02E04)

New Balance Shoes in Ted Lasso S02E04 “Carol of the Bells” (2021)

Dani Rojas (Cristo Fernández) in high-top Converse sneakers (S02E04)

Converse High Top Sneakers of Cristo Fernández as Dani Rojas in Ted Lasso S02E04 “Carol of the Bells” (2021)

Actress seen in Vans platform sneakers (S02E04)

Vans Platform Sneakers Worn by Actress in Ted Lasso S02E04 “Carol of the Bells” (2021)

Jason Sudeikis wears Nike Daybreak casual shoes (S02E03)

Nike Daybreak Men's Casual Shoes Worn by Jason Sudeikis in Ted Lasso S02E03 “Do the Right-est Thing” (2021)

Coach Beard in New Balance shoes (S02E03)

New Balance Men's Shoes Worn by Brendan Hunt as Coach Beard in Ted Lasso S02E03 “Do the Right-est Thing” (2021)

Jason Sudeikis in light blue Nike Daybreak sneakers (S02E02)

Nike Daybreak (Light Armory Blue / Obsidian / White / Sail) Sneakers Worn by Jason Sudeikis in Ted Lasso S02E02 “Lavender” (2021)

Coach Lasso wears Daybreak sneakers (S02E01)

Nike Daybreak Men's Sneakers Worn by Jason Sudeikis as Coach Ted Lasso in Ted Lasso S02E01 “Goodbye Earl” (2021)

Coach Beard in New Balance 373 shoes (S02E01)

New Balance 373 Men's Shoes Worn by Brendan Hunt as Coach Beard in Ted Lasso S02E01 “Goodbye Earl” (2021)

Roy Kent (Brett Goldstein) in black Adidas sneakers (S02E01)

Adidas Black Sneakers of Brett Goldstein as Roy Kent in Ted Lasso S02E01 “Goodbye Earl” (2021)

Jason Sudeikis in AJ 1 Low Top Blue/White sneakers (S01E09)

Nike AJ 1 Low Top Blue/White Sneakers Worn by Jason Sudeikis in Ted Lasso S01E09 “All Apologies” (2020)

Jason Sudeikis wears Air Jordan 1 Low-Top Blue/White sneakers (S01E08)

Nike Air Jordan 1 Low-Top Blue/White Sneakers of Jason Sudeikis in Ted Lasso S01E08 “The Diamond Dogs” (2020)

Sudeikis steps out in Nike sneakers (S01E06)

Nike Sneakers of Jason Sudeikis in Ted Lasso S01E06 “Two Aces” (2020)

Roy Kent (Brett Goldstein) in Nike Odyssey React 2 trainers (S01E06)

Nike Odyssey React 2 Trainers of Brett Goldstein as Roy Kent in Ted Lasso S01E06 “Two Aces” (2020)

Nick Mohammed in Nike Flex Contact blue sneakers (S01E05)

Nike Flex Contact Blue Sneakers Worn by Nick Mohammed as Nathan in Ted Lasso S01E05 “New Underwear” (2020)

Jason Sudeikis wears red Nike Huarache Run Premium sneakers (S01E05)

Nike Air Huarache Run Premium Red Sneakers of Jason Sudeikis in Ted Lasso S01E05 “New Underwear” (2020)

Coach Beard in New Balance shoes (S01E05)

New Balance Shoes Worn by Brendan Hunt as Coach Beard in Ted Lasso S01E05 “New Underwear” (2020)

Nate (Nick Mohammed) in blue Nike sneakers (S01E03)

Nike Blue Sneakers of Nick Mohammed as Nathan in Ted Lasso S01E03 “Trent Crimm: The Independent” (2020)

Jason Sudeikis in Jordan Zoom Zero Gravity PF sneakers (S01E02)

Nike Jordan Zoom Zero Gravity PF Sneakers of Jason Sudeikis in Ted Lasso S01E02 “Biscuits” (2020)

Jason Sudeikis rocks Jordan React Havoc PSG running shoes (S01E02)

Nike Jordan React Havoc PSG Running Shoes of Jason Sudeikis in Ted Lasso S01E02 “Biscuits” (2020)

Jason Sudeikis in Nike Air Pegasus 92 white/orange sneakers (S01E02)

Nike Air Pegasus 92 White/Orange Shoes Worn by Jason Sudeikis in Ted Lasso S01E02 “Biscuits” (2020)

Coach Beard in New Balance sneakers (S01E02)

New Balance Sneakers of Brendan Hunt as Coach Beard in Ted Lasso S01E02 “Biscuits” (2020)

Nate (Nick Mohammed) wears Nike shoes (S01E01)

Nike Shoes Worn by Nick Mohammed as Nathan in Ted Lasso S01E01 “Pilot” (2020)

Jason Sudeikis in Nike Air Pegasus ’92 sneakers (S01E01)

Nike Air Pegasus '92 Sneakers of Jason Sudeikis in Ted Lasso S01E01 “Pilot” (2020)

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