This week has been packed with exciting product placement moments, and we’ve captured all the highlights. Across a variety of shows and movies, we spotted a whopping 72 verbal mentions and an impressive 449 visual placements. Branded entertainment is thriving, and we’ve compiled the most interesting details for you.
Top Product Placement Categories: Alcohol Leads the Pack
From September 2 to September 7, 2024, the top ten product placement categories saw a lot of action. Alcoholic drinks took the lead with 79 placements. It’s clear that whether it’s beer, wine, or spirits, alcohol brands are making their presence felt across various media. On the opposite end, monitors were the least featured, with just 19 placements.
Who Dominated the Screen? Top Five Brands
When it comes to brand visibility, Apple topped the list with an impressive 58 placements. Not far behind were Microsoft, Dell, Coca-Cola, and Kellogg’s. These household names found their way into everything from high-tech settings to casual everyday moments, ensuring they stayed front and center in viewers’ minds.
Visual vs. Verbal Placements: What Stands Out?
When comparing how brands are featured, it’s clear that visual placements vastly outnumber verbal mentions. This week, we saw 449 visual placements, compared to just 72 verbal shoutouts. It seems brands are relying more on their products being casually seen rather than explicitly mentioned, allowing them to blend more naturally into scenes.
Product Placement Examples from September 2 to September 7, 2024
At BrandTrack.pro, we’ve been tracking these placements closely and publishing the most interesting examples. Some placements are subtle and require a sharp eye, while others are hard to miss, right there in the foreground. Either way, brands are making sure their products are seen, even if you don’t hear them being mentioned.
Alcohol Everywhere: Grey Goose in Below Deck Mediterranean
Grey Goose vodka got a big moment in Below Deck Mediterranean (S09E14), with both a visual feature and a verbal mention. Alcohol brands are pretty common in product placements, and this week was no exception, with various alcohol types like champagne, beer, and tequila popping up across shows.
Cooking Right: Chosen Foods Avocado Oil in Only Murders in the Building
If you caught Only Murders in the Building (S04E02), you might’ve noticed Chosen Foods 100% Pure Avocado Oil sitting on the kitchen counter of Steve Martin’s character, Charles-Haden Savage. It’s a subtle placement that fits perfectly into the cooking scene, a nice nod to food lovers.
Beer in Skincare?
In the movie Skincare (2024), the beer brands Bud Light and Budweiser were among the few placements. These bottles were spotted, alongside some Apple devices, making a surprising appearance in this skincare-focused movie.
Breakfast Cereal on a Crab Ship: Honey Nut Cheerios in Deadliest Catch
Reality TV series Deadliest Catch (S20E12) featured General Mills’ Honey Nut Cheerios. The cereal was casually placed on a kitchen shelf on one of the crab ships, blending in with the rugged life of the crew.
Gaming in English Teacher: Nintendo Switch
The new series English Teacher (S01E01) kicked off on FX, and one of the characters, Markie Hillridge, played by Sean Patton, was seen playing a Nintendo Switch. This placement ties into the character’s downtime and adds a relatable touch to the storyline.
Uber Gets a Shoutout in Reasonable Doubt
Verbal product placements are less common but still impactful. Uber received a mention in Reasonable Doubt (S02E04), adding to the brand’s steady presence in scripted shows. Uber’s name has also come up in other shows like The Perfect Couple and The Great North.
Tanqueray and Fever-Tree in The Perfect Couple
In The Perfect Couple (S01E02), characters portrayed by Nicole Kidman and Liev Schreiber are seen enjoying Tanqueray Gin (Diageo) with Fever-Tree Tonic Water. This duo appeared multiple times throughout the first season, bringing a bit of luxury to the screen.
Samsung Keeps it Cool in Bel-Air
Samsung’s refrigerator was easy to spot in Bel-Air (Season 3 Episode 9). This isn’t the first time Samsung appliances have shown up in the series—previous episodes also featured Samsung TVs.
50 Cent’s Cognac in Power Book II: Ghost
Power Book II: Ghost (Season 4 Episode 6) showcased Branson Cognac, a brand co-created by hip-hop icon 50 Cent. This collaboration brought an authentic touch to the character’s lifestyle, blending perfectly with the show’s tone.
Coca-Cola Sign in Rebel Ridge
The action-thriller Rebel Ridge (2024) featured a Coca-Cola sign, a visual that fit seamlessly into the movie’s backdrop. Coca-Cola’s iconic logo made a bold appearance in this tense Netflix film, adding a familiar element to an unfamiliar setting.
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That’s the round-up for this week. Stay tuned for more insights into how top brands are making strategic appearances in your favorite shows and movies!