Electric vehicles (EVs) are gaining more visibility across films and TV series in 2024, becoming integral to storytelling and brand identity. From luxury sedans to versatile trucks, brands are capitalizing on product placements to showcase their vehicles in memorable ways. These appearances highlight design, innovation, and cultural relevance, resonating with diverse audiences.
At BrandTrack.pro, we help companies track brand mentions and product placements across media. Below are examples of EV brands that stood out in popular productions in 2024. If you’re curious about where your brand is featured, contact us to explore tailored monitoring solutions.
Audi E-Tron: A Modern Statement
Produced by Audi AG, the Audi E-Tron highlighted its sleek and luxurious design in A Family Affair (2024).
Chevrolet: A Trusted Presence Across Stories
Chevrolet’s electric vehicles, manufactured by General Motors (GM), made notable appearances in TV series like Reasonable Doubt and The Brothers Sun, as well as in Hacks.
KIA: Stylish and Practical Representation
Produced by Kia Corporation, KIA’s electric vehicles were featured throughout Queer Eye Season 9, aligning with the show’s uplifting themes of transformation and positivity.
Mercedes-Benz EQE and EQS: A Statement of Elegance and Innovation
Produced by Mercedes-Benz Group AG, Mercedes-Benz EVs, including the EQE and EQS, appeared in productions such as Die Hart, The Franchise, and Longing, showcasing advanced engineering and luxury design.
Porsche Taycan Sports Cars: High-Performance Elegance
Produced by Porsche AG, the Porsche Taycan featured prominently in S.W.A.T. and the action-packed film Lift.
Renault EV: Driving Interest Through Emily in Paris
Produced by Renault Group, Renault’s bold yellow EV stood out in Emily in Paris Season 4, blending naturally with a storyline about advertising.
Rivian: Highlighting Innovation and Adventure
Produced by Rivian Automotive, Rivian vehicles secured impactful placements in Afraid and Dark Matter, showcasing versatility and forward-thinking design.
Tesla: Dominating the Screen in 2024
Produced by Tesla, Inc., Tesla EVs made significant appearances in Shrinking, The Equalizer, Beetlejuice Beetlejuice, and Dear Santa, reinforcing their modern and dynamic appeal.
Volkswagen Cars: A Versatile EV Presence
Produced by Volkswagen Group, Volkswagen EVs featured in Unprisoned, The Neighborhood, Godzilla x Kong: The New Empire, and Venom: The Last Dance, showcasing adaptability and durability.
If your company is interested in brand monitoring, tracking product placements, and identifying where your products are featured across films, television, or digital content, BrandTrack.pro provides detailed insights to help you understand and enhance your brand’s presence. Reach out to us to learn more about our comprehensive tracking solutions.