Season 4 of Emily in Paris has arrived, and along with the drama and Parisian charm, the show is packed with over 150 brand appearances across its 10 episodes. While designer outfits and fancy handbags often steal the spotlight, we’re taking a closer look at the other product placements you might have missed—like smartphones, laptops, cars, and more.
Here’s a breakdown of some of the most interesting product placement examples from Emily in Paris Season 4 (2024).
Smartphones: A Battle Between Samsung and Apple
Samsung gets some serious screen time this season. Bruno Gouery’s character, Luc, can be seen using a Samsung Galaxy Fold, most notably in Episode 8. Meanwhile, Philippine Leroy-Beaulieu’s character, Sylvie, opts for the Samsung Galaxy Z Flip throughout the season, starting from Episode 1. Sylvie’s preference for the Flip is hard to miss, as it’s in practically every episode.
Apple isn’t left out either. Ashley Park’s character, Mindy, consistently uses an iPhone, with the device making a prominent appearance in Episode 10.
Laptops and Computers: Samsung and Apple Split the Scene
Samsung extends its reach to laptops. In the very first episode, Sylvie is spotted using a Samsung laptop, alongside her Galaxy Z Flip. On the other side, Apple’s MacBook gets its fair share of attention, thanks to Emily’s consistent use of it, while the office scenes show off Apple’s iMac computers. Not only are these computers a staple in the office, but they’re now upgraded to the latest models, providing a sleek background for the workplace drama.
Cars and Scooters: Renault and Vespa Steal the Show
If you’re into cars, you’ll recognize Renault’s presence in Episode 10, where a car advertisement is part of the storyline. Renault cars also appear in multiple episodes, including Episode 9. And when it comes to scooters, Piaggio’s Vespa adds a dash of Italian flair to the show, with several characters riding them around in Episode 10, creating a quintessential European vibe.
Champagne: High-End Bottles Featured in Key Scenes
Luxury champagne brands make their mark in this season. In Episode 2, you’ll spot bottles of Piper-Heidsieck chilling in a bucket. Laurent-Perrier shows up in Episode 7 during a restaurant scene, and, fun fact, Brigitte Macron (the wife of France’s president) makes an appearance nearby.
Hotels: The Dorchester Collection’s Star Hotels
The Dorchester Collection has a strong presence in Emily in Paris this season, with multiple luxury hotels featured. Episode 6 takes viewers to the Dorchester Collection’s Plaza Athénée. By Episode 9, we’re treated to scenes at both the Le Relais Plaza at Hôtel Plaza Athénée and the stunning Hotel Eden, providing a backdrop that exudes opulence.
KitchenAid Appliances: A Taste of Home and Office
KitchenAid isn’t left out either. In Episode 7, their coffee maker makes a cameo in the office, while a KitchenAid stand mixer takes the spotlight in Episode 10, used during a restaurant scene.
Instagram: Social Media Plays Its Role
Instagram gets multiple verbal mentions throughout the season, particularly in Episode 7. It’s a fitting addition, considering how central social media is to both Emily’s work and the show’s portrayal of modern Parisian life.
