Product placement in scripted drama isn’t new—but The Last of Us Season 2 proves it can still be done with purpose. The series integrates real-world brands into emotionally charged scenes without disrupting tone or pacing. In doing so, it creates moments that feel grounded and real, even in post-apocalyptic settings.
Across six episodes, the series features a diverse lineup of household names, from Levi’s and Wrangler to Coca-Cola and Costco. These aren’t just background filler. Each item adds authenticity to the characters’ choices, environments, and values.
Even a global retailer like Costco shows up not as product but as setting, reinforcing themes of community and survival in the season’s closing episodes.
The full list below breaks down where each brand appears. For placement strategists, this season offers a case study in subtlety and context.
Episode 1 – “Future Days”
CAT (Caterpillar Inc.)
Bud Light Beer (AB InBev)
Carhartt Jacket (Carhartt, Inc.)
Episode 2 – “Through the Valley”
Carhartt Bib Overalls (Carhartt, Inc.)
John Deere (Deere & Company)
Levi’s Jeans (Levi Strauss & Co.)
Wrangler Jeans (Kontoor Brands)
Episode 3 – “The Path”
Ace Hardware (Ace Hardware Corporation)
Aviator Nation Jacket (Aviator Nation, Inc.)
Converse (Verbal) (Nike, Inc.)
Corona Extra (AB InBev)
Wrangler Jeans (Kontoor Brands)
Levi’s Jeans (Levi Strauss & Co.)
Episode 4 – “Day One”
Aviator Nation Jacket (Aviator Nation, Inc.)
Coca-Cola Vending Machine (The Coca-Cola Company)
KeyBank Investment Banking Company (KeyCorp)
Roland (Roland Corporation)
Williams-Sonoma (Verbal) (Williams-Sonoma, Inc.)
Levi’s Jeans (Levi Strauss & Co.)
Episode 5 – “Feel Her Love”
Aviator Nation Jacket (Aviator Nation, Inc.)
Marshall (Marshall Amplification plc)
Episode 6 – “The Price”
Budweiser Beer (AB InBev)
Lego (The LEGO Group)
Levi’s Jeans (Levi Strauss & Co.)
Redhook, Stroh’s Light, Budweiser, Miller Special Reserve (AB InBev, Pabst Brewing Company, Molson Coors)
Wrangler Jeans (Kontoor Brands)
WD-40 (WD-40 Company)
Taylor Guitar (Taylor Guitars)
Episode 7 – “Convergence”
Costco (Costco Wholesale Corporation)
Johnnie Walker Whisky (Diageo plc)
Marshall (Marshall Amplification plc)
