September 2024 Product Placement Statistics: Top Brands Featured in TV Shows and Movies


In September 2024, a total of 2,294 product placements, both visual and verbal, were identified across various TV series and films, according to BrandTrack.Pro. Of these, 2032 were visual placements, while 262 were verbal mentions.

Below is a breakdown of the top categories, brands, and product placements observed.

Top 5 Product Categories

Product placements spanned a wide range of categories, but five stood out due to the volume of their appearances. These categories reflect popular consumer goods and products that regularly appear in mainstream TV shows and movies.

Product Placement Statistics: the infographic for the top 5 product categories in September 2024

  • Alcoholic Drinks – 371 placements
  • Food & Grocery – 261 placements
  • Clothing & Outfits – 146 placements
  • Cars – 138 placements
  • Laptops & Portable Computers – 126 placements

Top 5 Brands

Certain brands managed to secure higher visibility through frequent appearances across media. Apple led the way, followed by other major names across different industries.

Product Placement Statistics: the infographic for the top 5 brands spotted in September 2024

  • Apple – 198 placements
  • Microsoft – 95 placements
  • Nike – 60 placements
  • Coca-Cola – 59 placements
  • Dell – 39 placements

Breakdown of Alcoholic Drinks Product Placements in September 2024

Alcoholic drinks were one of the most frequently placed product categories, with different types of beverages making appearances across shows and films. Below is the distribution of placements within the category.

Product Placement Statistics: the infographic for the breakdown of Alcoholic Drinks product placements in September 2024

  • Beer: 138 placements
  • Whiskey: 101 placements
  • Wine: 57 placements
  • Vodka: 54 placements
  • Tequila: 42 placements

Top Alcoholic Brands by Product Placements in September 2024

Among alcoholic beverages, certain brands stood out for their prominence. Jameson, Budweiser, and Johnnie Walker were some of the most featured.

Product Placement Statistics: the infographic for the top alcoholic brands in September 2024

  • Jameson (Pernod Ricard) – 28 placements
  • Budweiser (AB InBev) – 26 placements
  • Johnnie Walker (Diageo) – 19 placements
  • Tito’s Vodka (Fifth Generation Inc.) – 15 placements
  • Bud Light (Anheuser-Busch / AB InBev) – 15 placements

Top TV Shows with Alcohol Placements

Some TV series consistently featured alcohol placements, with reality TV and drama series dominating the top spots.

Product Placement Statistics: the infographic for the top TV shows with alcohol placements in September 2024

  • Below Deck Mediterranean – 44 placements
  • Three Women – 36 placements
  • Tulsa King – 28 placements
  • Power Book II: Ghost – 27 placements
  • The Perfect Couple – 20 placements

Top Food Brands

Food and grocery brands also appeared frequently across media, with Lay’s leading the category, followed closely by other well-known brands.

Product Placement Statistics: infographic for the top food brands in September 2024

  • Lay’s – 28 placements
  • General Mills and Kellogg’s – 23 placements each
  • Doritos – 21 placements
  • Cheetos and Nabisco – 18 placements each
  • Chosen Foods – 17 placements

Top Clothing Brands

Clothing brands maintained a strong presence in TV shows and films, with Nike taking the lead in this category.

Product Placement Statistics: infographic for the top clothing brands in September 2024

  • Nike – 20 placements
  • Ralph Lauren – 16 placements
  • Adidas and Amiri – 7 placements each
  • Carhartt, Champion, and Sergio Tacchini – 6 placements each
  • The North Face – 4 placements

Top Clothing Categories

Alongside specific brands, different types of clothing were frequently featured in media. Jackets, sportswear, and casual attire topped the list of clothing categories that appeared across shows and films.

Product Placement Statistics: infographic for the top clothing categories in September 2024

  • Jackets – 43 placements
  • Activewear & Sportswear – 24 placements
  • T-Shirts – 20 placements
  • Shirts – 20 placements
  • Hoodies and Pants – 12 placements each

Top Car Brands

Automotive brands also made frequent appearances, particularly in action-packed or luxury-focused settings. Cadillac topped the list of car brands.

Product Placement Statistics: infographic for the top car brands in September 2024

  • Cadillac – 20 placements
  • Chevrolet and Mercedes-Benz – 16 placements each
  • Lexus – 8 placements
  • Land Rover – 7 placements
  • Lincoln – 5 placements

Top Laptop Brands

Technology products, especially laptops, remained essential to many media storylines. Apple and Microsoft secured the majority of placements in this category.

Product Placement Statistics: top laptop brands in September 2024

  • Apple MacBook – 64 placements
  • Microsoft Surface – 40 placements
  • Dell – 8 placements
  • Hewlett-Packard (HP) – 6 placements
  • Lenovo – 3 placements
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