At BrandTrack.Pro, we specialize in tracking branded content across Hollywood productions. For the week of October 14-20, 2024, we’ve identified notable examples of product placement in newly released films and TV shows. From visual displays to verbal mentions, brands continue to make strategic appearances, contributing to their visibility and influence within popular media. Here are some of the most noteworthy placements tracked during this period.
Craigslist and Tech in “It’s Florida, Man”
In It’s Florida, Man (S01E01 “Toes”), Craigslist appears on-screen, alongside Apple MacBook, Chrome, and Microsoft Office. Interestingly, Craigslist has maintained a no-frills, ad-free interface for decades, despite being one of the most trafficked websites. The site still dominates local classifieds with minimal marketing spend, relying on its widespread organic popularity.
Yoo-hoo in “Brothers”
In Brothers (2024), Josh Brolin’s character Moke Munger enjoys a Yoo-hoo drink. Yoo-hoo, owned by Keurig Dr Pepper, has a rich history dating back to the 1920s. Originally marketed as a chocolate-flavored health drink, its unique recipe allowed it to be stored without refrigeration, a key selling point that helped it grow in popularity.
Patagonia in “Bad Genius”
Conor Meadows’ character Chapin sports a Patagonia fleece pullover in Bad Genius (2024). Patagonia is known not just for its outdoor apparel, but for its unique approach to corporate responsibility. The brand donates 1% of sales to environmental causes and was among the first major companies to encourage customers to repair rather than replace their worn clothing.
Bulleit Bourbon in “The Equalizer”
The Equalizer (S05E01) features multiple bottles of Bulleit Bourbon. Owned by Diageo, Bulleit was actually founded by Thomas E. Bulleit Jr., who revived his family’s whiskey recipe in the late 1980s. Its marketing often emphasizes a rustic, frontier theme, which has made it a popular choice for product placement in gritty, action-packed scenes.
Cafe Bustelo in “Lopez vs Lopez”
In Lopez vs Lopez (S03E01), Cafe Bustelo appears in a wedding scene. This coffee brand, with its iconic yellow packaging, is deeply rooted in Latin American culture. Acquired by J.M. Smucker in 2011, Cafe Bustelo continues to tap into its heritage by positioning itself as the go-to espresso for Hispanic communities across the U.S.
TikTok in “The Penguin”
Colin Farrell’s character, The Penguin, watches TikTok in The Penguin (S01E05). Owned by ByteDance, TikTok’s meteoric rise has turned it into a social media powerhouse. What’s notable is TikTok’s strategy of embedding itself into media and entertainment—showcasing its role in real-life moments as part of everyday life, beyond just a social app.
Lone Star Beer in “Georgie and Mandy’s First Marriage”
Will Sasso’s character drinks Lone Star Beer throughout Georgie and Mandy’s First Marriage (Season 1 Ep. 1). Lone Star is often seen in TV shows and films set in Texas due to its reputation as “The National Beer of Texas.” Despite its strong association with the state, Lone Star has been owned by Pabst Brewing Company since 1999.
Gosset Champagne in “Elsbeth”
In Elsbeth (S02E01), Gosset champagne appears during an opera scene. Founded in 1584, Gosset is the oldest wine house in Champagne. Unlike many other major champagne brands, Gosset has resisted the trend toward mass production, maintaining its handcrafted approach, which makes it a symbol of tradition and luxury.
Amazon Mention in “Law & Order”
Amazon gets a verbal mention in Law & Order (S24E03 “Big Brother”). While Amazon’s role in product placement has grown, its verbal mentions in shows like Law & Order highlight its influence beyond e-commerce. From logistics to entertainment, the company has become ubiquitous in real-life references within scripted TV.
Apple MacBook in “The Lincoln Lawyer”
The Lincoln Lawyer (S03E04) shows Apple MacBook laptops in use. Apple’s presence in media is part of a long-standing tradition of subtle product placements that go back to the 1980s.
Snacks in “The Pradeeps of Pittsburgh”
A vending machine featuring Cheez-It, Ruffles, Lay’s, and other snacks appears in The Pradeeps of Pittsburgh (S01E04). PepsiCo, which owns many of these brands, has mastered the art of product placement, ensuring its snacks are featured prominently in scenes of everyday life.
Lyft in “Shrinking”
Lyft gets a verbal reference in Shrinking (S02E01). Lyft has grown its presence in TV shows and movies as ride-sharing becomes more entrenched in urban life. By appearing in various media, Lyft continues to keep pace with its main competitor, Uber, while subtly positioning itself as part of daily city life.
JanSport in “Only Murders in the Building”
In Only Murders in the Building (Season 4 Episode 8), Kumail Nanjiani’s character carries a JanSport backpack. Owned by VF Corporation, JanSport is one of the most recognizable backpack brands in the world, and its frequent appearance in media taps into its enduring popularity among students and travelers alike.
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